Cops became interested in the two deejays when they released music videos totting guns with police cars and armored truck. This means that both Alkaline and Vybz Kartel didn’t profit much from the controversy. But that controversy didn’t equate into views for their music videos. Controversy sells but not all the time just ask Alkaline and Vybz Kartel. Kartel collaborator Masicka also spoke with cops. Perhaps this is a sign that dancehall fans are less interested inn crime filled drama themed music videos. Somehow the controversy surrounding the videos “After All” and “InfraRed” didn’t put more money in their pockets. Both deejays are embroiled in a music video controversy with Jamaican law enforcement officials at the highest levels. Before cops launched their investigation, the video received around 400,000 views on YouTube and three weeks later it only gained an additional 150,000 views. At the time of the controversy, “After All” music video had around 1.5 million views on YouTube and three weeks later it gained roughly another 300,000 views. YouTube pays artists US$1,000 for every million views their videos get on the video sharing platform. Alkaline was even interviewed by cops and released. In comparison, the “Loodi” music video received around 1.5 million views during the few weeks of it’s controversy. Masicka and Vybz Kartel’s music video “InfraRed” even performed worst post the controversy.